Title, Die Gutenberg-Galaxis: das Ende des Buchzeitalters. Author, Marshall McLuhan. Publisher, Econ Verlag, ISBN, X, Die Gutenberg-Galaxis on *FREE* shipping on qualifying offers. 3. Nov. Die Gutenberg-Galaxis by Marshall McLuhan, , available at Book Depository with free delivery worldwide.

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Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

If you like that page, buy the book. Articles lacking reliable references from June All articles lacking reliable references Wikipedia articles with style issues from July All articles with style issues Articles with multiple maintenance issues All articles with unsourced statements Articles with unsourced statements from February In other words, childhood is one of the ages of man in Shakespeare’s sense and is essentially an oral tribal culture.

For instance, McLuhan contrasts the considerable alarm and revulsion that the growing quantity of books aroused in the latter seventeenth century with the modern concern for the “end of the book. The book is unusual in its design. It seems to me a book that somebody should have written a century ago.

McLuhan Studies issue 2. Joyce’s Finnegans Wake like Shakespeare’s King Lear is one of the texts which McLuhan frequently uses throughout the book in order to weave together the various strands of his argument. Is it not obvious that there are always enough moral problems without also taking a moral stand on technological grounds? Figure and ground ” Global village ” Media ecology ” The medium is the message ” Metamedia Tetrad of media effects. Quoting with approval an observation on the nature of the printed word from Prints and Visual Communication by William IvinsMcLuhan remarks:.

This article relies too much on references to primary sources. Views Read Edit View history. In this new age, humankind will move from individualism and fragmentation to a collective identity, with a “tribal base.

It popularized the term global village[1] which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and Gutenberg Galaxy[2] which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books.

So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence.


McLuhan identifies James Joyce ‘s Finnegans Wake as a key that unlocks something of the nature of the oral culture.

Apropos of his axiom, ” The medium is the message ,” McLuhan argues that technologies are not simply inventions which people employ but balaxis the means by which people are re-invented. Consider transferring direct quotations to Gutsnberg. According to McLuhan’s son Eric McLuhanhis father, a Wake scholar and a close friend of Lewis, likely discussed the concept with Lewis during their association, but there is no evidence that he got the idea or the phrasing from either; McLuhan is generally credited as having coined the term.

McLuhan described it as one which “develops a mosaic or field approach to its problems”. The transition from this oral culture takes place when the child is taught to read and write.

The term is sometimes described as having negative connotations in The Gutenberg Galaxybut McLuhan himself was interested in exploring effects, not making value judgments:. This article has multiple issues. The Making of Typographic Man is a book by Marshall McLuhanin which the author analyzes the effects of mass mediaespecially the printing presson European culture and human consciousness.

The culture of the manuscript literally hand-writing is often referred to by McLuhan as scribal culture.

The Internet did not exist then. University of Toronto Press. Associated with this epoch is the Art of memory in Latin Ars Memoriae. Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization:. Doing so will reveal a further insight into the purpose of his own book. Then the child enters the world of the manuscript culture.

McLuhan himself suggests that the last section of his book might play the major role of being the first section:. This article contains too many or too-lengthy quotations for an encyclopedic entry. Please improve this by adding secondary or tertiary sources. I wish somebody else had written it. The main body of the book, part 2, “The Gutenberg Galaxy”, consists of short “chapters”, many of which are just dif, two, or even one gutebberg s in length.

And as our senses have gone outside us, Big Brother goes inside. In the early s, McLuhan wrote that the visual, individualistic print culture would soon be brought to gutenber end by what he called “electronic interdependence”: If men decided to modify this visual technology by an galaaxis technology, individualism would also be modified.


Print is the technology of individualism. The main concept of McLuhan’s argument later elaborated upon in The Galaixs is the Massage is that new technologies like alphabets, printing presses, and even speech itself exert a gravitational effect on cognition, gxlaxis in turn affects social organization: The last section of the book, “The Galaxy Reconfigured,” deals with the clash of electric and mechanical, or print, technologies, and the reader may find it the best prologue.

Cover of the first edition. According to McLuhan, the invention of movable type greatly accelerated, intensified, and ultimately enabled cultural and cognitive changes that had already been taking place since the invention and implementation of the alphabet, by which McLuhan means phonemic orthography.

Given the clue of “hand-writing” that terminates the “oral phase” one expects “printing” to terminate the manuscript phase dir the “electrifying” to bring an end to the Gutenberg era. The invention of movable type was the decisive moment in the change from a culture in which all the senses partook of a common interplay to a tyranny of the visual.

Apparently, McLuhan also had some ideas about how to browse a book.

Die Gutenberg-Galaxis : Marshall McLuhan :

Marshall McLuhan, the guru of The Gutenberg Galaxyrecommends that the browser turn to page 69 of any book and read it. Please help improve it or discuss these issues on the talk page.

In this passage [Ivins] not only notes the ingraining of lineal, sequential habits, but, even more important, points out the visual homogenizing of experience of print culture, and the relegation of auditory and other sensuous complexity to the background. McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book.

Ong wrote a highly favorable review of this new book in America. Medieval illumination, gloss, and sculpture alike were aspects of the art of memory, central to scribal culture. Retrieved from ” https: The same is often true of the children belonging to religious groups who are taught to learn to say their prayers.